Nextgen Climate is a 501(c)(3) non-profit organization that organizes and fights to protect the Earth, civil rights and the future environment for next generation of Americans. Nextgen was heavily involved in the 2014 midterm elections in order to motivate and inspire young Americans to become more knowledgeable and involved in the democratic process and become invested in their own environmental and economic future.
I led and managed the visual identity for all press releases, social media campaigns and traditional media displays nationally and across 10 different states.
A vast majority of nonprofit online identity was outdated with design taking a backseat to their messaging. Nextgen Climate approached it with strong personal stories followed by clean, functional design to connect with millennials and inspire them to take action and become more involved in their communities and the political process during the midterm 2014 elections.