Pacific Gas & Electric / Responsive redesign

Lead Visual Designer @ SapientNitro

The Challenge

Our client approached us with two primary objectives – to design a responsive pattern library that would accommodate the migration of 1,000+ pages; and to have that design system meet WCAG AA compliance accessibility standards.

My Role

The project had a tight timeline with increasing scope creep for usability testing, design, and implementation. As the lead designer, I spearheaded the design of the pattern library and digital style guide as well as coordinated with the offshore development team to implement the new system. I also introduced my agency to the digital style guide platform, Frontify, when I curated the visual annotations for the client.

The Opportunity

Millions of Northern Californians access every day to pay their monthly energy bills or report outages in their area. Thus, designing for accessibility inherently creates a more usable site for all of their users.

Our team had the opportunity to provide easy access and improve the process of the four most used services on the site: paying bills, starting/changing services, reporting outages, and managing energy usage. has won multiple awards for interactive design in 2016. / about / linkedin / instagram