Cannes Young Lions 2016 / UX & UI design concept

Visual Designer @ SapientNitro

The Challenge

Variety The Children’s Charity had campaign called the Freedom Project, which provided opportunities to mobily disabled children around the country. Approximately 93 million children live with moderate to severe disabilities around the world. They lack not only mobility and independence, but the opportunity to experience their childhood. A gatekeeper from that opportunity is the cost of mobility devices, such as a single adaptive bike, which can go up to $4,000.

The Opportunity

Strava is the social network for athletes. They’re a global community of millions of runners, cyclists and triathletes, united by the camaraderie of sport. Strava is the Swedish word for “strive,” and they believe that if you’re striving to improve, no matter your goals or ability, you’re one of us. The Strava community completed over 1.5 million challenges in 2015.

The Solution - Strava For Freedom

By joining challenges, users will activate a free Strava premium account for one-month. The donations from each participant via the challenges will be donated to the Freedom Program to provide life-changing equipment for millions of children to be mobile, independent and included in their local communities.

Users will be notified of their donation once a challenge has been completed. Participants can also see in real time how their contributions are adding up and also up their ante to stay competitive with the community.

Over the course of one year with five challenges per month, at least 1.5 million Strava users would have the opportunity to donate to the Freedom Program and the children they help. We see the campaign growing beyond these numbers along with the Strava community.


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